GROUNDBREAKING

Even with a familiar sense of retrofuturism often found in the brands collections, SS19 signals the emergence of a new era for Digby Jackson London.

Drawing inspiration from Aliens, Fallout and 2001: A Space Odyssey; the collection looks at the results of a post apocolyptic world where corporations hiding behind their smiling logos have destroyed the planet as we know it.

Humanity is escaping to another planet. Terraforming colonies breaking ground and growing new life, modifying the environment to make it habitable in the hopes of a new start embracing the beauty in the organic and exploring creativity of the past.

Utility designs are overgrown with super bold lush Hawaiian shirt like florals creating a tension between industrial and organic elements.

Digby Jackson London. Florals. Groundbreaking.

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